No one is safe from a meeting with a “specialist” who thinks more about his benefit and does not try to delve into the business he is promoting as much as possible.
A good SEO specialist untwists and promotes your site in search engines, competently carries out external and internal optimization. This person is well versed in the specifics of various search engines, knows how to work with link mass, understands web analytics, and evaluates the results. He knows the intricacies of optimization and how to apply the necessary methods. Understands basic programming languages, marketing fundamentals, and copywriting. He is an open person, actively interacting with other specialists of the company.
A good specialist always has a lot of clients and reviews. A really good expert is someone who has been in this business for many years. Such a specialist can examine your business in detail and, if necessary, find errors in it and offer his solutions for promotion and SEO optimization.
Hire An SEO Specialist With Case Studies
Any self-respecting SEO professional should be able to demonstrate and tell you what they know and do. What is only important are the results achieved today, not many years ago.
You are hiring the contractors to get more traffic, leads, customers from organic search and SEO audits. You must be sure that the specialist knows how to do what he is enthusiastic about. Consider only those contractors who have real results that you can see with your own eyes.
Usually, such an SEO specialist or company has a lot of 5-stars reviews. They can find an approach to almost any business and task. They are accustomed to working with very different cases and have experience in different fields that are very far from each other.
The qualified SEO contractors will tell you a lot about the following:
- SEO audit;
- Content audit;
- Technical optimization;
- Site structure;
- User experience;
- Collecting the semantic core;
- SEO content;
- Optimizing landing pages;
- Link building.
A true SEO specialist has nothing to hide. He will only be happy to show you what he knows and can do.
Review Client’s Testimonials Before Hiring Them
It should be understood that there are no ideal people. To find a person who best suits your requirements and expectations, you need to do a hard job. You should research a lot of work that has been done by an SEO company. It is advisable to establish contact with previous clients and find out about them all the experience that was in working with this specialist.
Based on this information, you can conclude whether this person or company is right for you according to several criteria. The test task will help you to weed out amateurs and to find those who want to work with you. For example, you can ask:
- Make an example of a copywriting specification for some page of the site;
- Make a mini-audit of a random site and explain the result in an accessible way;
- Create the word keys (no more than 40) for the product section, come up with meta tags, etc.
It is not easy to meet people with all the characteristics and abilities that interest you. Based on the work experience, capability to make a quality job, and communication skills you can find the right SEO contractors.